Äripäev.ee
"ASi Eesti Meedia juhatuse esimees Mart Kadastiku hinnangul on praegu segane, mis täpsemalt on meedia ja mis mitte, selle selgumist ootab ta viie aasta jooksul."
Sloppy translation: boss of Eesti Meedia (one of the largest media groups in Estonia (part of Schibsted Group, one of the largest Scandinavian media groups...)) says that at the moment its difficult to define whats media and whats not and he thinks that it will be clear in about five years.
Very short conclusion of that article: Global economical situation is speeding up the change of media... Online will be even more important.
What do you think, where will it lead us?
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5 comments:
Already McLuhan confused everybody on what's media and what's not. Gilmore (2004) is even claiming that WE are the media.
Gilmore's book is very one-sided, thats why it was easy to say that. Commercial side includes new problems and needs.
This is another hypey book, about the commercial aspect.
Tapscott, J. (2006). Wikinomics: How Mass Collaboration Changes Everything. Portfolio.
I've been running to references of this book several times, but it has such a lousy name that I have ignored it and that's why I still haven't read it. Let's say that I'm really busy - should I find time for it? Why?
Even if you hate the name and hype, it is a convincing collection of business cases of community and collaboration media.
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